The Robin Hood concept came to life during the first COVID lockdown in 2020. When creating Robin Hood, founders Bianca and Tobias, didn’t want to create just another RTD that would add to NZ’s binge drinking culture. Robin Hood drinks come in four packs for this reason. They are designed to be sipped and enjoyed from a glass, so you can see and appreciate the beautiful natural colour of our organic fruit juice.
Bianca and Tobias, were certain on three key aspects that the brand and drink had to have:
1.Quality over quantity: The drink itself was to be made from high quality ingredients, favouring organic and locally sourced where possible. Unlike other RTDs on the market Robin Hood is about enjoying sophisticated flavours.
2. Giving back: Both founders come from a health professional background and are passionate about giving back and supporting NZ communities where it is needed the most. Robin Hood was founded as a vessel to do just this. Whilst you sip in luxury, Robin Hood donates 10% of profits to New Zealander’s in need.
3.Creating an enchanting experience: From start to finish, Robin Hood was designed to feel like a fairytale. From the stunning packaging, to the beautifully crafted drink, to helping make real-life fairytales come true by giving back… because everyone deserves a little sparkle in life.
By taking into consideration our high quality drink and giving back, the name Robin Hood was born!