The customer is the hero of your story
Good marketing inspires, educates, informs and motivates action.
In 2004 Colin Kennedy launched Iron Road on the back of his experience in journalism, copywriting, sales and marketing. The company initially started out offering only public relations.
“I had an idea (literally in the shower) that I could probably get more client stories into the media if l included an educational component to the press releases I was putting out. It was a way to add value; to give in order to receive and it remains a powerful technique to this day.
“The primary job of the media is, after all, to inform, entertain and educate…”